Attn CARPET CLEANERS: What’s Your GROWTH Plan This Year? [FREE TRAINING]

Dear Cleaners,

Today we will be discussing how to grow your carpet cleaning business and thrive in the new year. Watch the FREE TRAINING below:

"What’s Your GROWTH Plan This Year?"

In this video, we'll be discussing the key steps to take in order to grow your carpet cleaning business. These steps include:

• Building a website
• Capturing leads
• Driving phone calls
• Improving your online profiles on Google, Facebook, and Yelp
• And using a mixture of various marketing techniques to drive business

We'll also talk about the importance of following up with leads and improving your systems over time.

Who am I and how am I qualified to help you? I'm Reuben, the President and Head GROWTH Coach at BookCleaningJobs. I previously owned a carpet cleaning company for 5 years and grew it from scratch. I sold that company, and now I've helped hundreds of other carpet cleaners grow their businesses. My goal this year is to help as many carpet cleaners as possible book more jobs, which is why I'm offering this free training.

If you're just starting out in the carpet cleaning industry, it's important to start at the beginning and not skip any steps. It might take a while to get everything in place, and you may not be able to do it all on your own.

Once you have everything in place, your business will look very different than it did before. You'll be growing, able to hire more staff, and able to work on your business rather than in it. This is the biggest difference between struggling carpet cleaners and those who are making tens of thousands per month - or even more than $1M per year consistently in the carpet cleaning industry.

I put together a free resource to help you along the way. You can download "The Ultimate Carpet Cleaning Marketing Cheatsheet" at https://bookcleaningjobs.com/cheatsheet

Have questions? Leave them in the comments.

Best,

Reuben @ BookCleaningJobs.com

How To Quickly Create A FREE QR Code For Your CARPET CLEANING Business

Attention Carpet Cleaners,

This is the fastest way to generate a free QR code that goes to your carpet cleaning website:

1. Open Google Chrome on your desktop or mobile device
2. Visit your carpet cleaning company's website
3. Click the "share" button in Chrome, and select "create a QR code"

That's it! You now have a free QR code that goes to your website anytime somebody scans it.

Watch the 2-minute video tutorial below:

QR codes are helpful for marketing your carpet cleaning business. You can download this code, copy & paste it, and add it to your:

• Print marketing
• Direct mail
• Van graphics
• Business card
• Door hangers
• Instagram page
• and anywhere else you want people to scan your code!

I hope this video was helpful as you grow your carpet cleaning business. Let me know if you have any questions. Leave questions in the comments.

Thanks,

Reuben @ BookCleaningJobs.com

How To Grow A Carpet Cleaning Business

Carpet cleaning businesses have become increasingly popular over the past few years. Many people are looking for ways to start their own business, and carpet cleaning is a great option.

Like any business where you're working with your hands, it's always smart to start with a little training. Luckily, there are so many training options these days to help you learn the carpet cleaning process!

You can take classes online or in-person. You can watch 10,000 hours of YouTube videos (kidding - mostly!). Or you can get a job at a local carpet cleaning operation and learn in the field while getting paid. This is a great option if you’re working with a low budget.

Once your training is taken care of… there are a few more things you need to know in order to start and grow a successful carpet cleaning business:

• First, you need to have the right equipment
• Second, you need to provide excellent customer service
• And third, you need to be able to market your business effectively

We'll talk about all 3 in this comprehensive article about how to grow a carpet cleaning business. Let’s dive in…

Investing In The Right Equipment For Your Carpet Cleaning Business

In order to start a carpet cleaning business, you will need some specialized equipment. You will need a powerful commercial vacuum cleaner that can remove deep-seated dirt and debris from carpets. You will need some supplies such as cleaning solutions, spotting solutions, specialty spot removers, terry clothes or towels, sprayers, carpet rakes, and maybe even a blacklight to help identify pet spots.

Additionally, you will also need a portable or truckmount machine to clean the carpets thoroughly. If you decide to go with a low moisture cleaning method, then your version of a "portable" might be a 17" floor buffer, a CRB, or some other type of machine.

If you are starting a carpet cleaning business on a shoestring budget, you may be able to get by with just a rented carpet cleaning machine (not from the supermarket, but from a reputable equipment rental facility in your area) and some basic supplies. However, if you want to be more professional and efficient, it is worth investing in your own equipment. A quality vacuum cleaner and the best extractor you can afford will make your job easier and help you provide better results for your clients.

You are also going to need a vehicle. Most carpet cleaners use a full size cargo van like a Ford Transit or Econoline, Chevrolet Express, Nissan NV2500, Ram ProMaster, etc. In recent years, smaller “city vans” have become popular, too. But if you plan to use a truckmount or a large portable carpet cleaner, you will almost always need a full-size van.

Reinvest your profits early on in your business so that you can grow in the future. It's hard to grow a business with starter gear and working out of the trunk of your car. You have to look and play the part to charge higher prices. A decent work van and the best carpet cleaning equipment you can afford will put you in the best position to profit.

Marketing Your Carpet Cleaning Business: Getting The Word Out

As a carpet cleaning business, it is important to market yourself in order to get the word out about your services. There are a few ways you can go about doing this.

One way to market your carpet cleaning business is through your website, which is another area where I recommend spending a little money. I'm not telling you to drop thousands of dollars and go into credit card debt on a website for your brand new carpet cleaning business. You should start with the best website you can afford - even if it is a free website. Reinvest later to get a better website

(Need help? My team at BookCleaningJobs.com builds websites for carpet cleaners every day)

You'll also need a Google Business Profile, social media profiles, and online directories. This will allow potential customers to find you when they are searching on Google and other search engines for carpet cleaners in their area.

Another way to market your carpet cleaning business is through word-of-mouth. This can be done by offering discounts to customers who refer you to their friends and family members. Postcards, business cards, flyers, and other "leave behind" or "direct mail" marketing tactics are a great way to encourage word of mouth from your customers. Social media and neighborhood groups are another excellent source of word of mouth referrals.

Finally, you can also place flyers and posters in local businesses and public areas (coffee shops, laundromats, and anywhere else that has a bulletin board for business cards). This will help people learn more about your company and what services you offer.

If you want to get more advanced, you can introduce some some software into your cleaning business. I highly recommend getting a customer relationship management (CRM) system to help you store your customer info, book appointments, take payments, and more. Housecall Pro is the best software for running your carpet cleaning business.

Pro Tip: You can save 50% off your first 3 months by requesting a demo through this link: https://housecallpro.grsm.io/vvc4kp6jnubm

Tips For Successfully Scaling Your Carpet Cleaning Business

Sooner or later your marketing and customer service efforts are going to pay off. Your carpet cleaning business is growing... and it's time to scale up! But how? Here are some tips for growing your carpet cleaning business:

Hire reliable and trustworthy employees. You will need to hire if you ever want to grow your business. Hire the best people you can and pay them well! The last thing you want is for your customers' homes to be damaged or their belongings to be stolen. Make sure to conduct thorough background checks on all of your prospective employees.

Train your employees properly. A big part of providing quality services is making sure your employees are properly trained in the use of your equipment and cleaning solutions. Spend time training new hires so they can provide the same high level of service that your customers have come to expect from your business. Create checklists for your employees to follow and ask them to follow the checklists at every job.

Invest in quality equipment and marketing. I've talked about this before, but these are two areas where you really can't afford to cut corners.

I've heard nightmare stories about carpet cleaners with equipment that breaks on the job... I've also heard nightmare stories about carpet cleaners hiring the wrong marketing company and getting hit by a Google penalty. Don't let either of those things happen to you! It's not worth the headache and hassle (and expense to fix things!)

Now It’s Time To Grow YOUR Carpet Cleaning Business…

If you’ve read this far, congratulations! You now know what it takes to grow a carpet cleaning business. Actually, there is a lot more to it than what we’ve discussed here today. But this article was designed to help give you a comprehensive idea of what is involved.

Now it’s time to take this information and get to work! If you own a carpet cleaning business, implement some of these ideas into your own company. Write down some of these ideas as goals, and start to check them off over the next 12 months. You’ll be surprised at how much you can accomplish!

Want it done faster by a team of professionals that help carpet cleaners grow their business every day? Book a call with my team at BookCleaningJobs.com.

Have a question about growing your carpet cleaning business? Leave a comment below.

How To Get CARPET CLEANING Customers From GOOGLE | Easiest Method Plus Free Cheatsheet

Hey Cleaners,

Are you struggling to book carpet cleaning jobs? Maybe your potential customers can't find you on Google...

In this video, we'll talk about all the ways to get carpet cleaning customers from Google. There are a lot of ways for a carpet cleaner to get customers from search engines like Google, but it all starts with showing up.

Watch the video now:

In this video we'll cover:

• 0:25 Why you NEED to be found on Google if you plan to book any carpet cleaning jobs
• 3:48 How to get your carpet cleaning business found on Google
• 6:10 Why it’s worth paying to advertise your cleaning business on Google
• 7:34 what to do next…

Need help booking more carpet cleaning jobs?

Start with a copy of our free marketing cheatsheet for carpet cleaners:

https://bookcleaningjobs.com/cheatsheet

Then when you're ready, book a call with my team at BookCleaningJobs.com

Talk soon,

Reuben @ BookCleaningJobs

Why Carpet Cleaners Need A Google Business Profile? Postcard Delays, Spam & More - Carpet Cleaning Marketing Update 7/25/2022

Attn: Carpet Cleaners,

Welcome to the carpet cleaning marketing update by BookCleaningJobs.com for July 25, 2022!

Subscribe to our YouTube channel to get future updates.

Watch this week's video below:

Today's topics:

- Why do carpet cleaners need to verify a Google Business Profile? I'll show you exactly how Google Business Profile can help your carpet cleaning business book more jobs from eager homeowners in your local area

- WARNING Google is experiencing delays with postcard verification. If you request a verification code for your Google Business Profile by postcard, be aware that it may take weeks to arrive. Or it may not arrive at all!

- If possible try to verify your GBP by video. I've heard of carpet cleaners getting verified same day with a video call! This is a big advantage if you need to book jobs now...

- Watch for increasing amounts of spam on your GBP profile: spam messages offering to sell you fake 5-star reviews are most common

- Watch for fake reviews on your profile. Flag these and Google may consider removing them if they don't meet community standards

- Go check out the Local Service Ads masterclass I just posted to this channel last week: https://youtu.be/vPMoyEZ4ETc

That's it! Have a great week, carpet cleaners.

Reuben @ BookCleaningJobs.com