Friday, November 18, 2022

How To Grow A Carpet Cleaning Business

Carpet cleaning businesses have become increasingly popular over the past few years. Many people are looking for ways to start their own business, and carpet cleaning is a great option.

Like any business where you're working with your hands, it's always smart to start with a little training. Luckily, there are so many training options these days to help you learn the carpet cleaning process!

You can take classes online or in-person. You can watch 10,000 hours of YouTube videos (kidding - mostly!). Or you can get a job at a local carpet cleaning operation and learn in the field while getting paid. This is a great option if you’re working with a low budget.

Once your training is taken care of… there are a few more things you need to know in order to start and grow a successful carpet cleaning business:
  • First, you need to have the right equipment
  • Second, you need to provide excellent customer service
  • And third, you need to be able to market your business effectively
We'll talk about all 3 in this comprehensive article about how to grow a carpet cleaning business. Let’s dive in…

Investing In The Right Equipment For Your Carpet Cleaning Business



In order to start a carpet cleaning business, you will need some specialized equipment. You will need a powerful commercial vacuum cleaner that can remove deep-seated dirt and debris from carpets. You will need some supplies such as cleaning solutions, spotting solutions, specialty spot removers, terry clothes or towels, sprayers, carpet rakes, and maybe even a blacklight to help identify pet spots.

Additionally, you will also need a portable or truckmount machine to clean the carpets thoroughly. If you decide to go with a low moisture cleaning method, then your version of a "portable" might be a 17" floor buffer, a CRB, or some other type of machine.

If you are starting a carpet cleaning business on a shoestring budget, you may be able to get by with just a rented carpet cleaning machine (not from the supermarket, but from a reputable equipment rental facility in your area) and some basic supplies. However, if you want to be more professional and efficient, it is worth investing in your own equipment. A quality vacuum cleaner and the best extractor you can afford will make your job easier and help you provide better results for your clients.

You are also going to need a vehicle. Most carpet cleaners use a full size cargo van like a Ford Transit or Econoline, Chevrolet Express, Nissan NV2500, Ram ProMaster, etc. In recent years, smaller “city vans” have become popular, too. But if you plan to use a truckmount or a large portable carpet cleaner, you will almost always need a full-size van.

Reinvest your profits early on in your business so that you can grow in the future. It's hard to grow a business with starter gear and working out of the trunk of your car. You have to look and play the part to charge higher prices. A decent work van and the best carpet cleaning equipment you can afford will put you in the best position to profit.

Marketing Your Carpet Cleaning Business: Getting The Word Out


As a carpet cleaning business, it is important to market yourself in order to get the word out about your services. There are a few ways you can go about doing this.

One way to market your carpet cleaning business is through your website, which is another area where I recommend spending a little money. I'm not telling you to drop thousands of dollars and go into credit card debt on a website for your brand new carpet cleaning business. You should start with the best website you can afford - even if it is a free website. Reinvest later to get a better website

(Need help? My team at BookCleaningJobs.com builds websites for carpet cleaners every day)

You'll also need a Google Business Profile, social media profiles, and online directories. This will allow potential customers to find you when they are searching on Google and other search engines for carpet cleaners in their area.

Another way to market your carpet cleaning business is through word-of-mouth. This can be done by offering discounts to customers who refer you to their friends and family members. Postcards, business cards, flyers, and other "leave behind" or "direct mail" marketing tactics are a great way to encourage word of mouth from your customers. Social media and neighborhood groups are another excellent source of word of mouth referrals.

Finally, you can also place flyers and posters in local businesses and public areas (coffee shops, laundromats, and anywhere else that has a bulletin board for business cards). This will help people learn more about your company and what services you offer.

If you want to get more advanced, you can introduce some some software into your cleaning business. I highly recommend getting a customer relationship management (CRM) system to help you store your customer info, book appointments, take payments, and more. Housecall Pro is the best software for running your carpet cleaning business.

Pro Tip: You can save 50% off your first 3 months by requesting a demo through this link: https://housecallpro.grsm.io/vvc4kp6jnubm

Tips For Successfully Scaling Your Carpet Cleaning Business


Sooner or later your marketing and customer service efforts are going to pay off. Your carpet cleaning business is growing... and it's time to scale up! But how? Here are some tips for growing your carpet cleaning business:

Hire reliable and trustworthy employees. You will need to hire if you ever want to grow your business. Hire the best people you can and pay them well! The last thing you want is for your customers' homes to be damaged or their belongings to be stolen. Make sure to conduct thorough background checks on all of your prospective employees.

Train your employees properly. A big part of providing quality services is making sure your employees are properly trained in the use of your equipment and cleaning solutions. Spend time training new hires so they can provide the same high level of service that your customers have come to expect from your business. Create checklists for your employees to follow and ask them to follow the checklists at every job.

Invest in quality equipment and marketing. I've talked about this before, but these are two areas where you really can't afford to cut corners.

I've heard nightmare stories about carpet cleaners with equipment that breaks on the job... I've also heard nightmare stories about carpet cleaners hiring the wrong marketing company and getting hit by a Google penalty. Don't let either of those things happen to you! It's not worth the headache and hassle (and expense to fix things!)

Now It’s Time To Grow YOUR Carpet Cleaning Business…

If you’ve read this far, congratulations! You now know what it takes to grow a carpet cleaning business. Actually, there is a lot more to it than what we’ve discussed here today. But this article was designed to help give you a comprehensive idea of what is involved.

Now it’s time to take this information and get to work! If you own a carpet cleaning business, implement some of these ideas into your own company. Write down some of these ideas as goals, and start to check them off over the next 12 months. You’ll be surprised at how much you can accomplish!

Want it done faster by a team of professionals that help carpet cleaners grow their business every day? Book a call with my team at BookCleaningJobs.com.

Have a question about growing your carpet cleaning business? Leave a comment below.

Friday, November 11, 2022

How To Get CARPET CLEANING Customers From GOOGLE | Easiest Method Plus F...

Hey Cleaners,

Are you struggling to book carpet cleaning jobs? Maybe your potential customers can't find you on Google...

In this video, we'll talk about all the ways to get carpet cleaning customers from Google. There are a lot of ways for a carpet cleaner to get customers from search engines like Google, but it all starts with showing up.

Watch the video now:


In this video we'll cover:
  • 0:25 Why you NEED to be found on Google if you plan to book any carpet cleaning jobs
  • 3:48 How to get your carpet cleaning business found on Google
  • 6:10 Why it’s worth paying to advertise your cleaning business on Google
  • 7:34 what to do next…
Need help booking more carpet cleaning jobs?

Start with a copy of our free marketing cheatsheet for carpet cleaners:
https://bookcleaningjobs.com/cheatsheet

Then when you're ready, book a call with my team at BookCleaningJobs.com

Talk soon,
Reuben @ BookCleaningJobs

Friday, November 4, 2022

Reviewing CARPET CLEANER Websites In Seattle, WA [November 2022]

Hey Cleaners,

It's time to review some carpet cleaner website designs!

We picked the top 3 carpet cleaners who showed up on Google when searching for "carpet cleaning seattle" in November 2022. Watch as Reuben from BookCleaningJobs.com reviews their websites and offers ways to improve their performance:


Want us to review your website? Leave your carpet cleaning website's URL in the comments below!

Talk soon,
Reuben @ BookCleaningJobs.com

Wednesday, October 26, 2022

Why Is GOOGLE So Important To Your CLEANING BUSINESS? Carpet Cleaning Marketing [update]

Attention CLEANING BIZ OWNERS,

Here's why you need to pay attention to Google if you own a cleaning business... this is for carpet cleaners, house cleaners, window cleaners, and ANY OTHER type of cleaning service who wants to fill their schedule...

I'll explain everything in this special carpet cleaning marketing update. Watch it below:


Highlights from the video:
  • How Google became the #1 source for cleaners who want to book more carpet cleaning, house cleaning, and window cleaning appointments
  • How smartphones made Google even more import to your cleaning business than it was before! (If your cleaning website isn't found on Google these days, you basically don't exist)
  • Google has released updates to Google Maps and specifically to Google reviews. If you're curious why your reviews have been disappearing, watch this part of the video...
  • Have you received spam messages on Google Business Profile offering to sell you 5-star reviews? Here's what to do about it (and what NOT to do!)
BONUS RESOURCES:
Hope this was helpful to your cleaning business.

Talk soon,
Reuben @ BookCleaningJobs

PS - got a question about Google for your cleaning business? Leave it in the comments. I'll try to reply to everybody!

Thursday, September 29, 2022

Book 3x More Carpet Cleaning Jobs | Free Training For Carpet Cleaners

Attention Carpet Cleaners,

Want to learn how to book 3x more carpet cleaning jobs in just 15 minutes? Start by downloading the Carpet Cleaning Marketing Cheatsheet here: https://bookcleaningjobs.com/cheatsheet

Then watch this video to learn exactly how to do this with your own carpet cleaning business...



This plan for growing your carpet cleaning business will work in any city - big or small! It works anywhere. USA, Canada, UK, Australia, and other countries, too. Please note: not all programs are available in all areas.

I've personally seen cleaners in towns with less than 20,000 people make an incredible living cleaning carpets with this marketing plan...

For example, here are some recent results from friends that own cleaning business: $40k/mo in Ohio, $50k/mo in Mississippi, $100k/mo in small town Iowa!

Video Highlights:

0:00 How to book 3x more carpet cleaning jobs
1:08 My free gift to you - download this PDF
1:44 Build a website & profiles for your cleaning business
3:39 Drive traffic to your carpet cleaning website
8:55 How to follow-up with leads
14:55 What to do next...

Resources for Carpet Cleaners:
Need help booking more carpet cleaning jobs? https://bookcleaningjobs.com/

Best,
Reuben @ BookCleaningJobs.com

Thursday, September 15, 2022

Did Your Cleaning Company's Google Business Profile Suddenly Disappear?! Here's What To Do...

Attention Carpet Cleaners,

If your Google Business Profile suddenly disappeared from Google in September 2022, you will want to watch this video right away:


Highlights:
  • My takeaways from The Experience 2022 carpet cleaning & restoration conference in Las Vegas
  • Phenomenal referral marketing tips from Howard Partridge
  • Google Business Profile / September 2022 bug (has your cleaning business been impacted? Leave a comment to let me know)
  • What to do if your Google Business Profile suddenly disappeared from Google or Maps this month
Are you having trouble with your cleaning company's Google Business Profile?

Leave a comment with your biz name & website URL. I'll see if I can help!

Thanks,
Reuben @ BookCleaningJobs.com

Thursday, August 25, 2022

Google Helpful Content Update For CARPET CLEANERS | Carpet Cleaning Marketing Update 08/25/2022

Attn: Carpet Cleaners,

Welcome to the carpet cleaning marketing update for August 25, 2022!


Watch this week's video below:


Today's topics for cleaning business owners:
  • 0:10 Google Helpful Content Update August 2022. This might be the biggest update in years according to some SEO professionals!
  • 0:36 Google is rolling out the new "helpful content" update. Today I'll tell you in detail what the helpful content update is and what cleaning business owners should do about it.
  • 1:20 How can carpet cleaners avoid getting penalized? Google gave us 2 helpful guidelines to follow. They also provided some questions you can ask yourself to make sure you are creating helpful content for your audience.
  • More info on Google's "helpful update" is available here: https://developers.google.com/search/...
  • 6:43 Who else is going to The Experience convention in Las Vegas on 9/7, 9/8, and 9/9? Let me know in the comments! Maybe I'll bump into you on the trade show floor this year ;)
  • 7:15 In case you missed it, go check out this new carpet cleaning website design tutorial: https://youtu.be/-nRIa-2zeC4
That's it! Have a great week, carpet cleaners.

Your friend,
Reuben @ BookCleaningJobs.com

How To Grow A Carpet Cleaning Business

Carpet cleaning businesses have become increasingly popular over the past few years. Many people are looking for ways to start their own bu...